Copywriters are an integral part of PR and our Little Leaf family. Well-crafted writing from a copywriter can shape perception and build compelling narratives. It generates buzz and brings results, securing positive coverage. To learn copywriting skills is to prime yourself for success.
On the flip side, cringe-worthy copywriting can have a negative ripple effect. An editor won’t publish a poorly written press release, and a journalist won’t want to pick up a vague and unclear pitch.
Want to make your brand’s messaging stronger? Contact the Little Leaf team to find out how.
Meanwhile, here are all the must-know dos and don’ts our expert-led SEO copywriting services can help you with.
We make skimmable content so readers aren’t overwhelmed.
We ensure that your audience isn’t tired out – readers shouldn’t have to slog through work that isn’t digestible. Our copywriters keep things easy to understand by shortening paragraphs and breaking up sections with relevant headings and subheaders when applicable, which also boosts SEO results.
We back up claims with stats and hard facts.
Why should your content matter to readers? Whether creating blog posts or putting B2B press releases together, concrete facts engage readers more successfully. We also use our expertise to research the latest trends for trend predictions. Trend predictions are a way to stay topical and current and can provide more unique angles for journalists to pitch to their editors. It’s essential to work with agencies like Little Leaf that have years of experience and can help make the right predictions.
We use a voice that motivates people to take action.
Using an active voice results in strong content and enhances clarity. Passive content can lead to muddled sentences, but going the active route doesn’t just encourage action—it makes writing more direct.
We proofread thoroughly
A misspelled word or misplaced punctuation mark might not seem like a big deal, but it makes your message less credible and looks sloppy, especially in a B2B context. It’s all in the details – working with our Little Leaf grammar maven can ultimately give your business a more trustworthy and organized image.
We help your brand stay inclusive and non-judgemental.
As sexual wellness PR experts, we know the importance of speaking to your audience in a respectful and inclusive manner. It’s essential to remember the diverse gender identities, relationship dynamics, and orientations that could be influenced by clicking on content.
We know how to highlight the USP.
Whether writing for a consumer or a journalist, highlighting the unique selling point is crucial. Showcasing USPs will help you stand out from the competitors. In a crowded market like sexual wellness, our team of pros works hard to help our clients stand out and get people to see what makes them so special.
We don’t write long, convoluted sentences.
Little Leaf knows that keeping it concise brings results. No one likes a run-on sentence. Once sentences get too lengthy, writing automatically becomes less engaging. We use an effective range of vocabulary but still stick to shorter words, making content easier to scan.
We never bury the lede.
Our content team addresses the main points early to grab attention, especially when writing press releases and pitches. We aim to command attention in the first few seconds when crafting a press release template. This keeps your brand’s story at the top of your mind.
Experienced copywriters like our team cut to the chase, including the most critical info early on. Most importantly, we don’t make language unnecessarily flowery. It can be tempting to insert fancy jargon, but journalists and editors prefer a straightforward approach.
We never skip a call to action.
If conversion is the goal, an impactful and well-placed call to action can make a world of difference. Our writers integrate actionable, self-explanatory phrases that are short but compelling enough to hook the reader, whether in a newsletter, a website, or social media. We also implement creative tactics to ensure your content never appears generic.
We don’t ignore SEO.
You’re writing for humans, but you’re also writing for search engines, and who doesn’t want their work to show up on the first page of Google? Although we offer SEO as a separate service, we also create SEO-friendly content to keep our clients in the spotlight.
The best SEO copywriting services use headers and subheaders, keep sentences short, organically weave in the correct keywords per word count, and add internal and external links when possible.
We don’t write for everyone.
Life isn’t a popularity contest, especially when it comes to copywriting. As in marketing and PR, it’s best to go niche rather than trying to appeal to everyone. For sexual wellness brands trying to connect with consumers, we’ve mastered a few key aspects that are vital to remember.
Our team connects with consumers in a conversational, sex-positive way that fosters trust. Once we identify your target demo, we hone in on the right tone to make content more engaging and get our clients the results they deserve.
Fill out our contact form to see how Little Leaf PR can put your brand in the spotlight.
