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LONG LIVE THE FU*KING
Sextoys.co.uk was under new ownership and needed a clear identity and vision for the future. They had a strong brand name but were relatively unknown in the UK and struggling for market share against big-name retailers.
We helped them find their place in the market, along with their voice and identity, and launched the rebrand with an attention-grabbing campaign called Long Live the Fu*king to coincide with the Royal coronation.
BRANDING
Content
PR
Affiliate Marketing
Influencer Marketing
BRANDING
Content
PR
Affiliate Marketing
Influencer Marketing
CAMPAIGN
We established Sextoys.co.uk as the home of British hedonism – after all, there’s nothing more punk than anarchy.
We developed a complete and memorable brand identity, something very different from any other toy retailer on the global market.
We timed the new brand relaunch to coincide with the coronation of the new King, taking to the British high street with a tongue-in-cheek campaign, Long Live The Fu*king.
With shocking visuals, we hosted a protest and wild posting campaign across London, reminding British pleasure-seekers that orgasms should be a right, not a privilege, and available to all equally.
RESULTS
The initial relaunch generated 24 pieces of coverage, including a feature in the round-up of PRWeek’s best coronation campaigns and a shoutout on Campaign Live’s Podcast.
Since we began working together in May, the brand has been nominated for European Retailer of the Year, is well respected by British journalists, and has witnessed a significant increase in organic and direct traffic to the site.
Not Your Grandma's Massager
Long-time client FUN FACTORY, the ethical maker of German-engineered sex toys, was bringing their first wand sex toy to the market. We were tasked with positioning the wand as a real challenger to the main competitor brands, but on a limited budget.
BRANDING
Content
PR
Affiliate Marketing
Influencer Marketing
BRANDING
Content
PR
Affiliate Marketing
Influencer Marketing
CAMPAIGN
We partnered with the Museum of Sex and renowned sex educators Zach Zane and Carly S to host a press launch party where we brought out NYC journalists for a fun-filled evening of cocktails and educational workshops on how to use wand vibrators to stimulate a penis, plus insightful info on the wand category.
RESULTS
Not only did we build some long-lasting media contacts for the brand, but we generated 40 pieces of coverage within the launch month and over 100 pieces of coverage since launching. FUN FACTORY’s VIM wand is well respected and routinely makes the lists of the best wand vibrators.
Since we began working with the brand 2 years ago we have witnessed 100% year-on-year growth of coverage every single month.
BREAK UP WITH YOUR SHOWERHEAD
British sustainable sex toy brand Love Not War is shaking up the industry, one eco-friendly orgasm at a time. We were challenged to find ways to get this eco-conscious brand in front of new audiences and spread the message that sex can be sustainable.
BRANDING
Content
PR
Affiliate Marketing
Influencer Marketing
BRANDING
Content
PR
Affiliate Marketing
Influencer Marketing
CAMPAIGN
We partnered with the team at creative agency DUDE who developed a series of witty and thought provoking viral videos which were titled ‘Break Up With Your Showerhead’. The video-based campaign launched for World Environment Day in June 2023 and drove home the message that while masturbation is normal and healthy, you don’t need to hide away in the shower and waste water to do it; you can reach for a sustainable sex toy instead.
The campaign ran across traditional and social media platforms, was backed up with research and proven data, and was also supported by an influencer campaign and paid social ads.
RESULTS
The PR campaign resulted in:
– 24 pieces of earned coverage
– An estimated audience of over 100 million
– The story was picked up in a variety of major mainstream and marketing publications, including DesignTaxi, AdAge, and The Metro.
– Appeared on The Drum’s ‘Best Ads of the Week’ feature
– Nominated for a ‘Shots EMEA 2023’ award
Influencers:
It was supported by a series of paid and earned influencers, including:
– @hannahwitton: Generated over 144k insta reel views
– @luinluland: Generated over 16k insta reel views
– @morgancrawf: Generated over 21K insta reel views
Social reach:
– Campaign reel generated 226,828 plays with a reach of 206,866
– Campaign reel was shared on socials by top sexperts and outlets, including Gigi Engle, The Drum and Total Marketing
BLOOMI USA EXPANSION
When we think of clean intimate wellness, we think of Bloomi. This sexologist-owned sex toy and lubricant brand is stocked in the mainstream in the USA, including TARGET, but it was struggling with mainstream media coverage, especially listicles. We were briefed to get BLOOMI well-known in the sex & relationship media in the USA.
BRANDING
Content
PR
Affiliate Marketing
Influencer Marketing
BRANDING
Content
PR
Affiliate Marketing
Influencer Marketing
CAMPAIGN
Using tactical affiliate marketing, influencer marketing, and media relations, we shifted the needle in Bloomi’s brand recognition. They now regularly feature in the listicles of top sexual wellness brands in the USA. We increased monthly coverage by 500% month on month and secured over 200 product inclusions year to date.
RESULTS
We took the brand from an average of 6 monthly mentions to over 30 a month, getting their sex toys recognized as serious contenders in the budget-conscious and eco-space. They now regularly feature in the top spot on product roundups of top-tier US publications, including PureWow, Women’s Health, GQ, Cosmopolitan, Poosh, and many, many more.
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