As Black Friday and Cyber Monday approach, Black Friday social media strategy is more important than ever for brands across different industries are gearing up for one of the busiest, most competitive sales periods of the year. However, for brands in the sexual wellness space, standing out online during BFCM requires more than just discounts. It requires a smart social media strategy to make sure you get the visibility (and sales) that you need during this crucial sales period. That’s why we’re here to help out with some must-know Black Friday social media strategy tips ahead of the holiday.
At Little Leaf, it’s our job to boost visibility and engagement during high-traffic opportunities like Black Friday through smart social media tactics. Below, we’re sharing our top three suggestions that can help your brands prep and perform well through the holiday season (including why getting verified matters).
1. Verification can unlock Instagram Reels features
Getting verified is critical for Black Friday social media strategy, and ahead of BFCM, it’s a time-sensitive matter that brands should be taking advantage of. Recently, Meta rolled out expanded linking capabilities for verified accounts. This allows verified brands to put clickable links right in their Instagram Reels captions, and for brands in the adult space who typically deal with censorship and shadowbanning on social media, this is a game-changer. Reels have a high engagement rate, garnering views from over 2 billion views a month.
IG verification allows brands to add active links to Reels (this was previously only possible on Stories and in your bio), improve discoverability and credibility, and give you access to enhanced account protection and customer support, which is vital for sexual wellness brands, especially during high-traffic periods. Be sure to implement these Little Leaf Black Friday social media strategy tips ahead of the holiday so you can take full advantage before the rush hits.
2. Optimize video content for shopping
Graphics are important on social media, but video content rules. For sexual wellness brands on Instagram, having short-form video content go viral is a shortcut to earning loyal fans and profit. But to successfully promote sales on social media, you’ll need solid storytelling that converts on TikToks, Reels, and YouTube Shorts. We often use trending audio to get this done, since Meta’s algorithm rewards content that includes remixable or popular sounds, especially with captions that encourage users to share the content.
Another one of our key Little Leaf Black Friday social media strategy tips is to use concise CTAs beyond “link in bio,” and product ads can also help boost visibility. Organic tagging across your Reels and Shop goes a long way in boosting conversion, even if you don’t run paid ads. You can also tease followers with countdown-style Reels that build anticipation and curiosity, showcasing popular products while mentioning how many days are left before the biggest sale event of the season.
3. Don’t forget to infuse personality into strategy
Remember that social media users’ feeds are flooded with straight-up sales content, so stand out from the crowd by being authentic, letting your brand’s personality and voice shine through. You can do this by leaning into behind-the-scenes content; at Little Leaf, we sometimes share a day-in-the-life content from our team members.
Give your fans an insider view by showing your team packing orders or prepping campaigns. Instead of focusing only on price slashes and discounts, share customer testimonials and UGC content that showcases fan-favorite products. Oftentimes, great marketing means letting your products (and your fanbase) speak for themselves!
The bottom line is that winning Black Friday on social media doesn’t necessarily come down to advertising how big your discounts are. By getting verified, properly optimizing content, and bringing authenticity with community-driven content, you can create an impact that lasts long after the sale period is over. If you haven’t already, put these Little Leaf Black Friday social media strategy tips to use. Need some help?
Our agency specializes in helping sexual wellness brands thrive during high-pressure moments like this with social media management, influencer collaborations, BFCM campaign strategies, and more.
Reach out to our team today and see how we can help make your holiday seasons more successful.
