With the help of Little Leaf, our client pjur continues to strengthen its global presence as a leading personal lubricant brand with exciting new product launches, strategic partnerships, and growing recognition in top-tier media outlets. From expanding its award-winning product range to securing innovative collaborations, the brand is reinforcing its commanding presence in the sexual wellness industry with its premium intimate accessories. Here are all the important brand updates that you need to learn about as part of our ongoing client spotlight series.
New product launches
TOY Care Line
The brand has officially launched its TOY line, a range of lubricants and cleaners specially formulated for use with sex toys. Designed to be gent;e on materials while delivering strong performance, the line showcases how committed pjur is not just to enhancing pleasure for its users, but providing support in extending the longevity of consumers’ intimate products, which is a gap that needs to be addressed in the market.
Partnerships
Official sponsor of SEX NOW Exhibition
pjur was named the official sponsor of the SEX NOW exhibition in Düsseldorf, reinforcing its commitment to advancing sex education and awareness while normalizing inclusive conversations about sexual health and inclusivity. The exhibit, which will be running from September 5, 2025, to May 3, 2026, will showcase over 400 objects in ten themed spaces, from latex looks to AI sex dolls, as well as unique inclusions like an ASMR installation with a tantra bed and femtasy audio plays.
Collaboration with Magasin du Nord
In a move to expand its retail brick-and-mortar footprint, the brand has partnered with Denmark’s largest and most prestigious department store, Magasin du Nord. This partnership introduces their premium product range to a broader audience in Northern Europe and will display WOMAN Lust, WOMAN Lust Intense, WOMAN Nude, med PREMIUM, and INFINITY.
In-store sampling of WOMAN Lust Gel
The brand’s buzzing orgasm gel continues to take the industry by storm, and alongside the product range being displayed, Magasin du Nord is offering an interactive brand experience with product glorifiers and tester stick holders that allow customers to try the innovative pjur WOMAN Lust directly at the store. This not only enhances the customer experience but also strengthens brand engagement in person.
Press wins
This leading lube brand continues to gain traction in the various publications with features in top-tier lifestyle and wellness publications. We secured the brand standout mentions in the following online magazines:
HerCampus: Multiple pjur products were spotlighted in HerCampus’ roundup of sex accessories recommended by sexperts, highlighting the brand’s reputation for expert-approved products, including pjur Aqua Naked Lube, pjur WOMAN Lust intense stimulating gel, and pjur Analyse Me! Moisturizing lube.
The Skimm: The Skimm named our client among the best anal lubes, giving a shoutout to pjur Back Door water-based lubricant as the best choice for dildos and other sex toys.
InsideHook: InsideHook featured the brand as a go-to brand in its guide, “A Sex Toy for Every Conceivable Sexual Situation, According to a Sexpert”, cementing its role as a trusted partner in pleasure. Author Logan Mahan called the INFINITY silicone-based lube one of her favorite silicone lubes.
Cosmopolitan UK: Cosmopolitan UK included the WOMAN Lust arousal gel in its list of the best on the market, dubbing it the best pick for long-lasting pleasure, highlighting its sensation-boosting ability and the inclusion of niacinamide for added hydration.
Women’s Health UK: Women’s Health UK named pjur’s WOMAN Lust the #1 orgasm gel on the market, saying, “Whether you’re looking for new sensations during sex, or you’ve experienced a decline in sensitivity down there, this orgasm gel from Pjur will provide a serious shock of vibration (sans sex toy) to your C-spot.”
