This October, we ticked off another successful trade show at eroFame 2025, held for the first time in Amsterdam’s RAI Convention Center. Each year, we look forward to this show, where the pleasure industry comes together from all over the world to network, discuss innovations and trends, and showcase new products while celebrating how far the adult sector has come. This year, our team members caught up with old friends, met new faces, and spoke on a panel discussing the intersection between AI and sexual wellness. We left feeling inspired by the community we’re proud to represent — here are some of our favorite highlights from the show.
Talking PR, AI, and Sexual Wellness on the eroFame 2025 Stage
Our founder, Kathryn Byberg, PR Consultant Dawn Watt, and PR Manager Danni Llapart took the stage multiple days at eroFame 2025, speaking on panels that explored the intersections between AI, censorship, and PR in the world of sexual wellness. From discussing how adult brands can stay visible on mainstream platforms to how AI can (and can’t) support authentic storytelling, their panel appearances sparked valuable conversations around brand growth, ethics, and exciting innovations in our rapidly evolving industry.
Reconnecting with clients and partners
Connection is at the heart of trade shows, and we had a great time catching up with our incredible clients and industry friends. We spent time with our client Kiiroo, who we’re proud to handle PR for, and got to immerse ourselves in their VR headsets and witness their innovative new couples’ toy Luxus, which won an award for ‘Highest Potential Product’, a testament to their forward-thinking design and creativity.
We joined forces with Sciart to chat some more about AI and the future of Sexual Wellness, and swung by Eye of Love’s stunning stall to take a look at their impressive range of pheromone fragrance. We also spent time with our client pjur, who celebrated their 30th anniversary, and for whom we helped coordinate an Amsterdam press trip for US journalists to come overseas (stay tuned — more details on this coming in a future blog post!).
We spent time with industry friends and new faces alike — including Ikena from Tenga, Je Joue’s Ian Kulp, Jessica from the Berlin Porn Film Festival, Adam from Hot Octopuss, Kim and Beth from AVN, and the amazing team from The Oh Collective, who treated us to their new aphrodisiac chocolate (yes, it was as good as it sounds!).
We also connected with brilliant minds from ElectraStim, Honey’s Play Box, System JO, and Global AMZ’s Amazon team, proving once again that collaboration and innovation go hand in hand in this ever-growing industry.
Soaking up the beauty of Amsterdam
Between all the meetups, panels, and parties at eroFame 2025, our team soaked in the beauty of Amsterdam. Even outside the incredible RAI venue, which makes a fitting backdrop for a show that felt educational, inspiring, and packed with electric energy thanks to all the creative minds that united for eroFame 2025.
We headed home feeling so grateful and want to give a big thanks to everyone who stopped by, supported our clients, or joined us in championing a more inclusive, innovative, and sex-positive future. See you next year for another round of pleasure industry magic. Until then, be sure to check out our white paper on the intersections between AI, Censorship, and sexual wellness.
