We’re so excited to be partnering with the newest addition to the Little Leaf family, personal lubricant company and queer party brand HOWL, which launched in 2024. Pride month is the perfect time to highlight everything this hot new CBD lube brand has been getting up to and that we’ve been busy behind the scenes with. HOWL is on a mission to bring a pleasure-filled future for all genders and sexualities, and we’re thrilled to be a part of that journey. We’re also happy to announce that HOWL raised 100% of their crowdfunding target. There’s lots in the pipeline, so stay tuned!
Who is HOWL?
They’re the creator of the leading CBD lube in the UK, designed for versatility during solo and partnered play as well as with toys. They offer both water-based and silicone-based formulas that alleviate discomfort while increasing blood flow to erogenous zones and heightening pleasure. Along with their lubricants, they’ve made a name for themselves in the LGBTQ+ party space in the UK.
A debut at EroSpain
In May, the brand made its European debut at the EroSpain trade show following their crowdfunding success. This marked the brand’s first-ever trade show appearance and is a significant milestone as they expand into the European market.
HOWL Road Trip
Summer is all about road trips, and this July, their team will be setting off from London to the WHOLE Festival in Germany, with stops at legendary queer venues and pop ups all over Europe. At the festival, HOWL will be running the Pleasure Tent, where attendees can learn about pleasure as well as hosting the event’s afterparty. They’ll also be at the Venice Biennale for a partnership with dance collective Bullyache, who will be giving a nod to HOWL in their performance.
HOWL Pride Party
At a time when many brands are shying away from Pride events and content, HOWL is staying loud and proud with their upcoming HOWL Pride Party. Taking place at Hackney Wick, it will be happening from 2pm – 6am, complete with an iconic lineup.
Pride Month at The Standard London
The brand hosted their fundraiser Pride party at the Standard London, where they raised £1653 for Not A Phase, a trans-led, grassroots charity aimed at supporting and improving the lives of trans+ individuals in the UK. They also collaborated with The Standard top provide HOWL Love Kits to hotel guests, complete with a condom and the brand’s signature CBD lube in sachets. Check it out here on Instagram.
Summer campaign with Bimini
HOWL partnered with drag race celebrity Bimini and various influencers for a summer campaign that created something fresh and unique: the blending of sexual wellness and the fashion editorial space. The photoshoot was unapologetically HOWL; the perfect blend of camp, fashion, and queer pride. Bimini has also joined as an investor and brand ambassador.
