CASE STUDIES

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LONG LIVE THE FU*KING

Sextoys.co.uk was under new ownership and was in need of a clear identity and vision for the future. They had a strong brand name but were relatively unknown in the UK and struggling for market share against big name retailers.
We helped them find their place in the market, their voice and their identity, and launched the rebrand with an attention grabbing campaign called Long Live the Fu*king, to coincide with the Royal coronation.

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Affiliate Marketing

Influencer Marketing

BRANDING

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CAMPAIGN

We established Sextoys.co.uk as the home of British hedonism and there’s nothing more punk than anarchy.
We developed a complete and memorable brand identity, something very different to any other toy retailer on the global market.
We coincided the new brand relaunch to coincide with the coronation of the new King we took to the British high street with a tongue in cheek campaign, Long Live The Fu*king.
With shocking visuals, we hosted a protest and wild posting campaign across London reminding British pleasure-seekers that orgasms should be a right, not a privilege, and available to all, equally.

RESULTS

The initial relaunch generated 24 pieces of coverage including featuring in the round-up of PRWeek’s best coronation campaigns and getting a shoutout on Campaign Live’s Podcast.
Since we began working together in May the brand has been nominated for European retailer of the year, is well respected with British journalists and has witnessed a significant increase in organic and direct traffic to the site.

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award nomination for retailer of the Year at the European Xbiz awards

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Not Your Grandma's Massager

Long time client FUN FACTORY, the ethical maker of German engineered sex toys was bringing their first wand sex toy to the market. We were tasked with positioning the wand as a real challenger to the main competitor brands, but on a limited budget.

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Influencer Marketing

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CAMPAIGN

We partnered with the Museum of Sex and renowned sex educators Zach Zane and Carly S to host a press launch party were we brought NYC journalists for a fun filled evening of cocktails and cocktails with educational workshops on how to use wand vibrators to stimulate a penis, plus insightful info on the wand category.

RESULTS

Not only did we build some long lasting media contact for the brand, we generated 40 pieces of coverage in launch month and over 100 pieces of coverage since launch. FUN FACTORY’s VIM wand is well respected and routinely makes the lists of the best wand vibrators.
Since we began working with the brand 2 years ago we have witnessed 100% year-on-year growth of coverage every single month.

of NYC's top sex writers attended

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BREAK UP WITH YOUR SHOWERHEAD

British sustainable sex toy brand Love Not War is shaking up the industry, one eco orgasm at a time. We were challenged find ways to get this eco conscious brand in front of new audiences and spread the message that sex can be sustainable.

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CAMPAIGN

We partnered with the team at creative agency DUDE who developed a series of witty and thought provoking viral videos which were titled ‘Break Up With Your Showerhead’. The video based campaign launched for World Environment Day in June 2023 and drove home the message that while masturbation is normal and healthy, you don’t need to hide away in the shower and waste water to do it, you can reach for a sustainable sex toy instead.

The campaign ran across traditional and social media platforms, was backed up with research and proven data and was also supported by an influencer campaign and paid social ads.

RESULTS

The PR campaign resulted in:
– 24 pieces of earned coverage
– An estimated audience of over 100 million.
– The story was picked up in a variety of major mainstream and marketing publications including DesignTaxi, AdAge and The Metro.
– Appeared on The Drum’s ‘Best Ads of the Week’ feature
– Nominated for a ‘Shots EMEA 2023’ award

Influencers:
It was supported by a series of paid and earned influencers including:
– Hannah Witton: Generated over 144k insta reel views
– LuInLuLand: Generated over 16k insta reel views
– Morgan Crawf : Generated over 21K insta reel views

Social reach:
– Campaign reel generated 226,828 plays with a reach of 206, 866
– Campaign reel was shared on socials by top sexperts and outlets including Gigi Engle, The Drum and Total Marketing

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BLOOMI USA EXPANSION

When we think of clean intimate wellness, we think of Bloomi. This sexologist owned sex toy and lubricant brand is stocked on the mainstream in the USA including TARGET but it was struggling with mainstream media coverage especially listicles. We were briefed to get BLOOMI well known with the sex & relationship media in the USA.

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CAMPAIGN

Using tactical affiliate marketing, influencer marketing and media relations we shifted the needle in brand recognition for Bloomi. They now regularly feature on the listicles of top sexual wellness brands in the USA. We increased monthly coverage 500% month on month and secured over 200 product inclusion year-to-date.

RESULTS

We took the brand from an average of 6 monthly mentions to over 30 a month with their sex toys recognised as serious contenders in the affordable and eco space. They regularly feature in the top spot on product roundups on top tier US publications including PureWow, Women’s Health, GQ, Cosmopolitan, Poosh and many many more.

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