Is Black Friday circled in your diary? It certainly is for many! With the season bringing massive deals and jaw-dropping savings across the market, it’s the perfect opportunity for brands to make sales, build on that all-important relationship with loyal customers, and get ahead of the competition. However, before you get to slashing your price points, you first need to ensure that your communication channels and website are optimised beforehand.
As we all know, maintaining your social media health to keep it running at its optimum performance can be a challenge in the sexual wellness industry due to the strict meta restrictions, so it’s essential that before we take to the market with our sales, we prepare our channels properly first.
There’s no point in having extravagant sales if your social media platforms are all shadow-banned and your website isn’t user-friendly, so here’s our guide for optimising your Black Friday campaign ahead of the biggest shopping event on the calendar!
Optimising the performance of your social media channels for Black Friday
Content creation for social media
Although relentlessly pushing sales may seem the most straightforward path to securing conversions, going too salesy with your content is a surefire way to turn your audience off. Optimising your social media allows your brand to effectively communicate the amazing offerings available whilst also reinforcing those essential relationships with customers means that your content is evergreen and is consistently pushing valuable content that is engaging, entertaining or inspiring.
While static content can be effective (particularly when curated into carousel posts) we’ve found through our top-performing posts that reels are a more interactive medium. Not only does the Instagram algorithm value video content above static content, but it also allows the opportunity for a brand to keep the tone authentic and show a more relatable side.
Users connect with voice and visuals, and reliable video content is fantastic for building brand relationships with users. and ultimately convinces them to press purchase on a product. However, this isn’t the only factor we think about when we recommend audience-building; brand trust and recall are essential to strengthening your brand’s social media presence and marketing strategy overall.
Of course, for any brand operating within the sexual wellness space will know the importance of communicating content in a way that navigates the strict online policies of social media platforms. and so to ensure you avoid a shadowban (which can quickly lead to deplatforming entirely) ensure language doesn’t break any restrictions and that actions are taken to reverse a shadow ban if your posts are flagged.
If you are struggling to create content that stays within the online restrictions, or need to shed some light on a shadowbanned account, reach out to a member of our expert team. We have years of experience in reversing and avoiding or remedying these situations, so get in touch today!
Funneling traffic from your social media channel
It’s also important to have channels that go through to your website and are organised with a user-friendly tool like Linktree. Linktree separates specific landing pages, collecting them in one spot. Make the journey easier for your followers so they can get from an engaging piece of content directly to a page where their interest can convert into a sale. Don’t forget to add landing page-specific link stickers to your stories on Instagram to ensure you’re using every functionality possible to open up that traffic flow!
Aligning Black Friday communications with Affiliate and Influencer campaigns
It is essential to ensure that all communications that come from affiliates and influencers who are engaged in a campaign on your brand’s behalf are aligned with the messaging of their content creation. Content codes and discount percentages should all be uniform across any campaign, and landing page URLS should be specified and published across the board. Deviation of this could be disastrous, and ineffective tracking will affect your analysis of performance.
At Little Leaf, we’re experts at using influencer partnerships to build or elevate brand awareness for our clients. The right partnership shouldn’t be underestimated. It’s the ultimate Black Friday secret weapon that doubles as a form of niche targeting, bringing in a new audience and, by association with the right content creator, can earn some serious customer loyalty. Read more about affiliate marketing here.
Optimising your website and Black Friday landing pages
A brand’s website needs to be as sharp as the discounts on offer. All clickable links should target specific landing pages where your promotional products and sales are outlined in an efficient and user-friendly way. You want your traffic to be able to purchase in as few steps as possible and have the most engaging experience whilst on that page.
Multimedia content, keyword-rich copy, supporting blogs, and great reviews are all things that will not only encourage a user to engage and convert but will also improve your SEO ranking in Search Engine Result Pages (SERPs). Find out more about our SEO services here.
Whilst on the surface layer, Black Friday may seem all about the amazing deals available, there is a lot of preparation to ensure that your sales are communicated effectively. Everything from social media content creation and profile health, right through to affiliate alignment and website organisation should be optimised to ensure that your Black Friday sales are effective.
Once these aspects are fine-tuned, then you have the beginnings of a solid foundation that will reap rewards far beyond sales season right through to quarter 1 (yes, 2025 is coming, and it won’t wait around for you to keep up!)
Is Black Friday circled in your diary? It certainly is for many! With the season bringing massive deals and jaw-dropping savings across the market, it’s the perfect opportunity for brands to make sales, build on that all-important relationship with loyal customers, and get ahead of the competition. However, before you get to slashing your price points, you first need to ensure that your communication channels and website are optimised beforehand.
As we all know, maintaining your social media health to keep it running at its optimum performance can be a challenge in the sexual wellness industry due to the strict meta restrictions, so it’s essential that before we take to the market with our sales, we prepare our channels properly first.
There’s no point in having extravagant sales if your social media platforms are all shadow-banned and your website isn’t user-friendly, so here’s our guide for optimising your Black Friday campaign ahead of the biggest shopping event on the calendar!
Optimising the performance of your social media channels for Black Friday
Content creation for social media
Although relentlessly pushing sales may seem the most straightforward path to securing conversions, going too salesy with your content is a surefire way to turn your audience off. Optimising your social media allows your brand to effectively communicate the amazing offerings available whilst also reinforcing those essential relationships with customers means that your content is evergreen and is consistently pushing valuable content that is engaging, entertaining or inspiring.
While static content can be effective (particularly when curated into carousel posts) we’ve found through our top-performing posts that reels are a more interactive medium. Not only does the Instagram algorithm value video content above static content, but it also allows the opportunity for a brand to keep the tone authentic and show a more relatable side.
Users connect with voice and visuals, and reliable video content is fantastic for building brand relationships with users. and ultimately convinces them to press purchase on a product. However, this isn’t the only factor we think about when we recommend audience-building; brand trust and recall are essential to strengthening your brand’s social media presence and marketing strategy overall.
Of course, for any brand operating within the sexual wellness space will know the importance of communicating content in a way that navigates the strict online policies of social media platforms. and so to ensure you avoid a shadowban (which can quickly lead to deplatforming entirely) ensure language doesn’t break any restrictions and that actions are taken to reverse a shadow ban if your posts are flagged.
If you are struggling to create content that stays within the online restrictions, or need to shed some light on a shadowbanned account, reach out to a member of our expert team. We have years of experience in reversing and avoiding or remedying these situations, so get in touch today!
Funneling traffic from your social media channel
It’s also important to have channels that go through to your website and are organised with a user-friendly tool like Linktree. Linktree separates specific landing pages, collecting them in one spot. Make the journey easier for your followers so they can get from an engaging piece of content directly to a page where their interest can convert into a sale. Don’t forget to add landing page-specific link stickers to your stories on Instagram to ensure you’re using every functionality possible to open up that traffic flow!
Aligning Black Friday communications with Affiliate and Influencer campaigns
It is essential to ensure that all communications that come from affiliates and influencers who are engaged in a campaign on your brand’s behalf are aligned with the messaging of their content creation. Content codes and discount percentages should all be uniform across any campaign, and landing page URLS should be specified and published across the board. Deviation of this could be disastrous, and ineffective tracking will affect your analysis of performance.
At Little Leaf, we’re experts at using influencer partnerships to build or elevate brand awareness for our clients. The right partnership shouldn’t be underestimated. It’s the ultimate Black Friday secret weapon that doubles as a form of niche targeting, bringing in a new audience and, by association with the right content creator, can earn some serious customer loyalty. Read more about affiliate marketing here.
Optimising your website and Black Friday landing pages
A brand’s website needs to be as sharp as the discounts on offer. All clickable links should target specific landing pages where your promotional products and sales are outlined in an efficient and user-friendly way. You want your traffic to be able to purchase in as few steps as possible and have the most engaging experience whilst on that page.
Multimedia content, keyword-rich copy, supporting blogs, and great reviews are all things that will not only encourage a user to engage and convert but will also improve your SEO ranking in Search Engine Result Pages (SERPs). Find out more about our SEO services here.
Whilst on the surface layer, Black Friday may seem all about the amazing deals available, there is a lot of preparation to ensure that your sales are communicated effectively. Everything from social media content creation and profile health, right through to affiliate alignment and website organisation should be optimised to ensure that your Black Friday sales are effective.
Once these aspects are fine-tuned, then you have the beginnings of a solid foundation that will reap rewards far beyond sales season right through to quarter 1 (yes, 2025 is coming, and it won’t wait around for you to keep up!)
