September is Sexual Health Awareness Month – let’s celebrate with our client BasisDx’s recent wins.
Earlier this Little Leaf Agency welcomed at-home STI testing company BasisDx to its client roster. In just a few months, the brand’s presence has grown leaps and bounds, positioning it as a market leader in sexual health and STI telemedicine in a short amount of time.
Since September is Sexual Health Awareness Month, it’s the perfect time to celebrate all of BasisDx’s achievements that our agency has worked hard to secure. Check out the latest placements this at-home STI testing kit company has earned through our ongoing dedication to supporting our clients.
Press highlights
PR and media relations plays a crucial role in any marketing strategy, especially in today’s fiercely competitive environment. Let our sexual wellness PR specialists at Little Leaf can elevate your business with our wide range of services.
Hypebae: How To Protect Yourself During an STI Epidemic
In this interview with Hypebae’s Gigi Fong, Dr. Kogelnik gave tips on how people can protect themselves from STIs beyond barrier methods. He also discussed factors that are contributing to the rise in rates including stigma and a lack of STI education. Read the article here.
Sexual Health Magazine – Safe Escapes: Tips for Safeguarding Your Sexual Health This Vacation Season
Summer is statistically when STI rates skyrocket, and Dr. Kogelnik spoke to Sexual Health Magazine on the concerning rise in syphilis cases, the dangers of unprotected festival sex, and safer ways to approach STI-free romance during travel seasons, including regular testing. Check out pages 8-9 of the July 2024 issue here.
YNOT – Not All Tests Are Created Equal: PASS-Certified, Home-Collect STI Tests Are A Game-Changer For Porn Sets
In a thought-provoking op-ed with YNOT magazine, Dr. Kogelnik spoke about how this PASS-certified at-home STI testing kit is making history in the adult industry. He explored the importance of security features and rapid turnaround, both of which BasisDx excels at. Read the op-ed here.
CrashPad Series – Queer Sexual Health & Resources
This acclaimed queer adult content platform, who is also sponsored by our client Good Vibes, recommended BasisDx’s home testing kits as a safer testing option for adult performers, calling it an “affordable at-home kit offering a Professional PASS-Certified STD/STI test panel.” Learn more here.
Parade Magazine – COVID Is Surging Right Now—This Is the #1 Symptom to Look Out For, According to Infectious Disease Experts
Speaking to Parade Magazine, Dr. Kogelnik provided expert commentary on the ever-evolving nature of COVID-19 symptoms, offering guidance to readers on staying healthy. Read the article here.
Events
August 23-25, BasisDx partnered with the Urban X Awards, a premier event celebrating diversity and excellence in adult entertainment. BasisDx stole the spotlight as it offered free STI self test kits for at-home usage to all attendees, handing out hundreds of PASS-certified Pro13 kits to guests.
The move underscores the crucial role of STI testing and sexual health awareness within the adult industry.
As we continue to work with BasisDx and amplify their missions of providing accurate, fast, and accessible home testing, we can’t wait to share more exciting developments on the incredible work being done!
Podcasts
Embrace
Hosted by Coralyn Jewel, a certified sexologist, best-selling author, and adult performer, this podcast episode does a deep dive into sexual health with Dr. Kogelnik and includes a video tutorial on how to use their STI testing kits. Listen on Spotify here.
Phone Sex with Lily Show
Dr. Kogelnik appeared on this AVN-nominated podcast, hosted by performer and webcam model Lily Craven, to discuss how BasisDx is revolutionizing testing protocol for adult performers, making the process more convenient than ever, and what this means for the future of sexual health.
Influencer Partnerships
Learn why integrating social media influencers into your PR strategy is essential for connecting with your target audience and driving engagement. See how influencer partnerships can amplify your brand’s reach and contact our team here.
Rena Martine — Women’s intimacy expert and sex educator Rena Martine, who often speaks on the ins and outs of polyamory, shared BasisDX’s offerings on her Instagram account. See the post here.
Avril Louise Clark — better known as @sexologygirl on Instagram, Avril is a clinical sexologist and intimacy coordinator. In her review of the BasisDx Pro13, kit, she spoke on how essential PASS certification is for performers she works with. See the post here.
Noelle Perdue — On her account @all_day_breakfast_, writer Nicole Perdue, who has been featured in Rolling Stone, Wired, and more, tested out her very own BasisDx kit. See the post here.
Cy Smash — Influencer and sex toy reviewer @supersmashcache called the BasisDx Pro13 kit instructions the clearest and most reader-friendly of all the at-home STI tests she’s ever tried. See the post here.
