Trump’s claim that there are only two genders has consequences for the sexual wellness world

In President Donald Trump’s inauguration speech, he stated that there only two genders existed: “man and woman.” As champions of inclusivity in sexual wellness, we know this statement isn’t just controversial – it’s dangerous. Not only does this reductionist view discount the many individuals on the gender spectrum, but it has the potential to undo all recent progress that’s been made in diversity and inclusivity over the past few years – especially in the sexual wellness industry. 

By reinforcing outdated gender norms (and his intentions to cut back on sustainability initiatives) the consequences will be dire. Our industry, a leader in innovation and inclusivity, will have to fight back against adversity more than ever. 

How Trump’s speech endangers inclusivity

Over the past 10 years, the sexual wellness industry has experienced a renaissance of inclusivity, designing products for a diverse consumer base, including trans, genderqueer, and non-binary individuals. By embracing a more diverse spectrum of orientations and identities in the past decade, the industry has participated in a bigger cultural shift that signals acceptance and understanding toward people of all backgrounds.

When Trump asserted a binary gender framework, it undermined all the progress we have made. It alienates an essential part of the population that those of us working in sexual wellness have worked to support and provide resources for.

Additionally, this harmful rhetoric may strengthen discriminatory social attitudes and policies. It may even pressure brands to cater to these outdated gender norms, resulting in a global shift that won’t just be morally reprehensible – it will have broader economic effects by alienating different genders and customers who value inclusivity (and expect their sexual wellness providers to speak to those values).

At Little Leaf Agency, we proudly represent not only our clients but the beautifully diverse communities they serve with a dedication to inclusivity. Many people in the sexual wellness industry relate, feeling disheartened by the denial of basic human rights for trans people, especially those living in more conservative parts of the U.S. Trans people, who are already subject to hate crimes, now face the risk of even more discrimination.  The repercussions will have a ripple effect on gender-affirming care, protection based on gender and sex, and the overall safety of trans people.

What can sexual wellness brands do to protect against this rhetoric?

Use language that’s as inclusive as possible

Brands can make sure that their product descriptions, customer communications, and product descriptions are as inclusive as possible. They can use language that extends beyond binary terms like “people with penises” or “people with vulvas.” Language is powerful, and by being intentional with it, brands not only display their commitment to gender inclusivity but affirm and validate the identities of all demographics who might be browsing their sites. 

Doing this will create a more welcoming environment that doesn’t just act as a safe space for consumers but sets a standard for inclusivity, acting as an example for others in the industry. 

Our expert team of copywriters knows that language shapes perception and can help your brand stand out from the crowd and shine as a beacon of positivity. 

Use your platform to support the experiences of gender-diverse people

Use your platform for good  – highlight the experiences of gender-diverse people and show your support. This might mean featuring LGBTQIA+ and non-binary influencers and using gender-diverse individuals in advertising campaigns. You can also produce educational content that teaches consumers more about gender diversity or hire members of these communities to write guest blogs and host workshops. 

Little Leaf prioritizes collaborations with LGBTQIA+ and gender non-conforming creators like Archie Bongiovanni, Zachary Zane, and Eva Bloom.

Visibility and representation are powerful. They’re tools that break down prejudices and normalize a diverse reality, so brands, put your money where your mouth is! It makes your brand marketing more authentic and boosts your reputation. 

Sustainability setbacks

After Trump made it clear that he would roll back several important sustainability issues, it’s clear that we’re taking a step backward in the wrong direction. The effects of climate change are more imminent than ever, and it’s troubling that Trump used his first day as president to withdraw the United States from the Paris climate agreement. This might also motivate other countries (and individuals) to dismiss carbon footprint concerns.  

For the sexual wellness industry, which has made many advances in sustainable practices, this will have equally worrying consequences. Many brands have integrated ethically sourced materials and biodegradable packaging, with brands like Fun Factory and Love Not War making eco-friendliness a core value that’s central to operations. 

It also puts sexual wellness brands at risk of losing shoppers who demand sustainable products and practices, affecting the industry’s reputation for consumers who are concerned about their carbon footprint.

Sustainability is so much more than a buzzword. It’s an integral response to the crisis that our environment has been facing. 

Silicone toys have the potential to take up even more space in landfills if we scale back these sustainable issues. From condoms to disposable strokers, the industry deals with single-use products frequently and hence is responsible for rescuing its ecological footprint through innovation. 

By putting short-sighted economic gains over sustainability, Trump’s promises in his speech endanger all the advancements we’ve made, adding more strain on a planet that’s close to a breaking point. In the long term, this could mean that body-safe materials are dismissed or overlooked. However, the industry must remain steadfast in its unwavering commitment to sustainability.

Un uncertain future for sexual wellness – what can we do?

Amidst the challenges we’re facing as a result of Trump’s reductionist viewpoints, the sexual wellness industry must continue to fight back. We’re no strangers to adversity, and there’s strength in numbers. If we work together to amplify diverse voices, educate consumers on why supporting inclusive and green products is so vital, and continue investing in sustainability practices, we stand a chance.

This is the time to take a stand against harmful rhetoric that puts our future in danger. If our industry does this, sexual wellness can cement itself as a leader in social and environmental responsibility. 

Trump’s statements pose significant risks to everyone in our field and have serious repercussions beyond sexual wellness as well. But if we take this challenge as an opportunity to double down on our core values, we can keep thriving and remain trailblazers of progress in an ever-evolving world.

Need help figuring out how to solidify your brand’s reputation amidst this changing political landscape? Contact us today to find out.