Valentine’s Day remains one of the most important sales seasons for brands in the sexual wellness space. Despite tightening budgets across the globe, consumers still want to shop Valentine’s Day deals, celebrating this special holiday of love and self-care for couples and singles. Products like lubes, massage oils, sex toys and lingerie are flying off the shelves more than usual during this crucial period, and while jewelry and chocolate will always be popular, more consumers are embracing pleasure as a form of wellness.

For brands in the pleasure industry, it’s a golden opportunity for increased visibility. Earning the right media coverage is more important than ever for brands and retailers in this space and has benefits that extend beyond February 14.

 This year, Little Leaf landed coverage across top-tier publications, securing spots for our clients in some of the most-read Valentine’s Day gift guides, features, and deal round-ups. Our clients saw impressive results across the board – here are some of our favorite V-Day highlights. 

Eye of Love – The Scent of Love is in the Air

Eye of Love’s scents with pheromones caught attention as a great Valentine’s Day gift. They received press coverage in several magazines.

• Forbes: This holiday is about more than romance. Eye of Love’s Matchmaker Red Diamond Gift Set shines in this list as the ultimate Galentine’s Day gift for the hypewoman by your side.
• Cosmopolitan: This roundup featured Eye of Love’s Unscented Pheromone Perfume as a dreamy option that makes an impact but won’t clash with other scents.
• NYABJ Pulse: Eye of Love’s standout Red Diamond Perfume in a stunning red bottle was dubbed an empowering way to boost confidence and empower wearers this V-Day.

Sexy Season Wins From Babeland And Good Vibes

Sexual wellness retailers Good Vibes and Babeland earned mentions in high-value Valentine’s Day roundups:

• Cosmopolitan: Featuring Good Vibes’ bestselling Sliquid Sassy Lube as an essential companion for a self-pleasure position to try during the season of love.
• The New York Times (Wirecutter): The NYT mentioned Inya The Rose from Good Vibes, which they call a “reputable sex toy retailer” in their selection of top Valentine’s Day gifts, praising its chic but discreet aesthetic.
• Her Campus: Her Campus spotlighted the heart-themed S&M Amor Handcuffs as a fun and flirty gift for those looking to spice things up with the art of submission for the holiday.
• The Daily Beast: Babeland’s Sutil Luxe Lube was highlighted for its pH-balanced formula and ability to be used with silicone toys and barriers. 
• Buzzfeed: Negesti Kaudo’s comprehensive gift guide called Babeland’s NJoy Pure Wand a must-have Valentine’s Day sex toy gift, highlighting the toy’s rave reviews.
• New York Post: With a cheeky and apt title reminding us that foreplay starts at checkout, this V-Day deals roundup covered Babeland’s limited-time discounts and free shipping over $69.

Additionally, both Good Vibrations and Babeland were featured in:

• SheKnows: A Valentine’s Day sex toy deals roundup highlighting Babeland’s The One Rabbit and The One Rose toy from Good Vibes. 
• Mashable: Tabitha Britt covered the best sex toy deals for your Valentine’s Day hangover shouting out deals from both these retailers.

Bed Nerdz And überlube: Bringing V-Day Sizzle to the UK

• Cosmopolitan UK & Glamour UK: Glamour UK featured Bed Nerdz in its sex gift roundup for Valentine’s Day, while Cosmo UK included both brands, awarding überlube with best travel-friendly lube while Bed Nerdz won “best customisable sex gift.”
• Metro UK: The Melted Dreams Massage Candle from Bed Nerdz was included in Metro UK’s guide on the best Valentine’s Day gifts for him. 
• BROKE Magazine: The popular Bed Nerdz Sunset Strip Toy Box and the signature überlube glass bottle were highlighted as a must-have in this magazine’s “Sexy Szn Gift Guide.”

Why Valentine’s Day Still Matters—Even in a Tight Economy

Even as spending habits shift in 2025, Valentine’s Day sales remain a vital period for PR professionals and brands in the sexual wellness industry. Pleasure products help facilitate intimate moments, and people reduce stress by prioritizing self-care, pleasure, and experiences for their loved ones. Concepts like Galentine’s Day and self-love further fuel interest from consumers looking to shop Valentine’s Day deals, opening up more possibilities for brands. 

And unlike flowers and chocolates, these products can provide long-term enjoyment for consumers while deepening relationships and bonds. It’s part of the reason we love what we do so much!

Shoppers are more deal-conscious than ever, and they rely on trusted media recommendations to make an informed purchase. Therefore, when top-tier press outlets include our clients in Valentine’s Day sales roundups, our PR strategies pay off, making for a lucrative sales period and generating more brand awareness.

The team at Little Leaf is happy to help our clients thrive during one of the year’s most competitive shopping seasons. These media spotlights don’t only just drive conversions and build brand recognition – they position our clients as leaders and trusted authorities in the ever-changing sexual wellness market.