When awards season descends upon us, we’re hit with a flurry of memes, red carpet Hollywood looks, and an overall media frenzy that you simply can’t ignore. Award nominations and wins can be game-changers for brands. They don’t just dub you as the best in your industry. They create memorable pop culture moments, boost reputation, and pique consumer interest.
When a musical artist receives a Grammy nomination or wins a Grammy, their album sales skyrocket. When a prestigious Oscar nomination goes to an actor, the film can transform into a box-office hit. The same logic applies to industries like sexual wellness, although these awards may not be as mainstream as televised events like the Grammys or Oscars.
Awards can open doors to so many new possibilities, making your brand more legitimate and helping it stand out from competitors in an over-saturated space.
As a sexual wellness public relations agency, we know that submitting to industry awards is a powerful tool for PR strategy with benefits including more visibility, a trustworthy reputation, and boosted sales.
Contact us today to see how we can get your brand on the award show radar.
How award submissions can make a brand more successful
But knowing how to navigate industry awards isn’t always easy. That’s why it helps to have a team of PR pros like Little Leaf. We can scour the web for submissions and stay aware of deadline dates to maximize exposure and avoid missing out on any opportunities.
In a world where brands constantly have to find a way to stand out and earn a consumer’s attention (and ultimately, loyalty) while getting media coverage, this is a unique way to get in the spotlight.
As effective as influencer marketing and advertising can be, earning a trophy doesn’t just get you prestige. It helps increase brand awareness.
This happens by ensuring your website, social media links, and brand logo appear on trusted sites. They may also be shared on other websites that make the announcement. It also ensures that your brand gets the necessary backlinks.
Here are some of the ways submitting to awards can skyrocket your brand to success:
Build credibility and trust
Award nominations and wins make you a respected force to be reckoned with in your industry. It provides validation and endorsement from a third party and shows both consumers and stakeholders that whatever you’re offering stands out from competitors. Consumers have tons of options to consider on the market, so earning their trust is one of the best ways to stand out.
In sexual wellness, expert recommendations play a huge role in convincing the consumer to opt for a product or service. An award is a form of recommendation that validates it as being worth the investment. Award wins (or getting shortlisted) shows that your product has been considered among the best of the best.
It makes media outreach stronger and creates PR moments
As PR professionals, we always look for a timely hook to send to journalists. When we send out a well-written press release to our valuable list of contacts about any nominations or wins, it increases the likelihood of not just appearing in high-profile publications but landing interviews and profile features.
Having ‘award-winning’ in front of a brand provides long-term PR value for pitches, brand storytelling, media kits, email campaigns, website banners, and more. It’s more likely that a journalist will cover an award-winning brand, and even non-award-related pitches will be strengthened by award buzz.
Industry award shows also generate conversations on social media. It’s an organic way to discuss a brand that can be more engaging than conventional methods like sales promotions or product launch announcements.
It leads to new partnerships
Awards are a great way to attract attention not just from consumers but from potential partners and investors. Whether it’s turning the heads of social media influencers who want to work together and highlight your product or receiving funding, this recognition can open new and unexpected doors.
How PR agencies help with award submissions
Hiring a PR agency is paramount to navigating the complicated and complex awards submission process. There are different categories, criteria, and deadlines to juggle, and it’s necessary to be strategic about this process, focusing on categories that align with your brand.
Public relations pros like Little Leaf can custom-tailor persuasive submissions to make them stand out while ensuring you don’t waste any time responding to award categories that aren’t relevant. As your PR representative, we combine our thorough understanding of your brand and comprehensive knowledge of the awards environment with a variety of contacts to ensure that your chance of success is as high as possible.
Our clients, such as überlube, Fun Factory, Eye Of Love, and sextoys.co.uk, have all benefitted from award submissions, which have led to noteworthy recognition and opportunities.
Start submitting ASAP so your brand doesn’t miss…or better yet, let us!
If your brand hasn’t yet started submitting to awards, you’re missing out on a major (and often free) PR and marketing strategy that shouldn’t be overlooked. An award is more than a trophy on a shelf. It’s a tool to earn more credibility and visibility while standing out in a market that’s getting more crowded every day.
At Little Leaf Agency, our team of industry veterans know how to help sexual wellness brands gain the recognition they deserve, maximize exposure, and position them as industry leaders. Contact us today so we can help your brand claim the spotlight it deserves.
