BLOOMI Expands to Saks.
After successfully opening in more than 1,000 Target stores all over the nation last year, Little Leaf client Bloomi, a widely respected sexologist-led intimate care and wellness brand is set to expand into renowned luxury department store Saks Fifth Avenue, premiering online in March.
The brand is offering its premium plant-based sexual wellness and self-care essentials to all sophisticated shoppers at Saks, including their bestselling sex toys, such as the Massage Clitoral and Body Vibrator, the Indulge Double-Sided Vibrator, and the Play Mini Vibrator, as well as two intimate care potions, including the Desire Sensual Pleasure Oil and Smooth Water-Based Personal Lubricant.
Intimate wellness is a booming $125B industry with a 12.4% annual growth rate by 2026, a testament to the new position the sexual wellness industry has achieved and the evolution of self-care. We are in the middle of a sexual revolution: the premier department stores were previously unreachable destinations for sexual wellness companies like Bloomi, but now they’re finally being invited to debut their products. This is leading to the normalization of sexual health and pleasure, and people are encouraged to have conversations surrounding previously taboo topics.
“It is amazing that sexual wellness and female sexual pleasure is becoming less stigmatised and a part of our every day lives. We can see this from Bloomi products moving into the mainstream stores such as Saks, in an environment that people feel comfortable in. Little Leaf is very proud to be a part of this empowerment of women through the work we do for our clients in the sexual wellness industry.” -Kathryn Byberg, Little Leaf Founder and CEO.
Bloomi is a trusted intimacy brand with an inclusive sexual educational hub for improving intimacy and normalising sexuality, contributing to the increased growth of sexual wellness in high-end departments and highlighting the role of sexual wellness within broader health.
Rebecca Alvarez Story, sexologist and Bloomi CEO and Founder, comments: “We’re in the midst of a sexual wellness revolution, and already we see progress happening toward a holistic approach to health. Sexual wellness products should always have a place on store shelves, especially in an elevated destination such as Saks. We couldn’t be happier to become a part of the Saks family and to provide another avenue for sexual wellness enthusiasts to find us.”
Bloomi’s products are created with the guidance of academic research and award-winning intimacy experts, and the brand prides itself on the industry’s first Clean Standard to ensure there are no more toxic ingredients in intimate areas. Bloomi’s plant-based formulas are free of vulvar allergens such as glycerin, gluten, alcohol, artificial dyes, and fragrances, and their toys are designed from non-toxic medical-grade silicone and stainless steel. Furthermore, the packaging is made with sustainable, compostable, and recyclable materials.